Propritor of Drughouse Pharmacy chain sought help to grow business after successful efforts to setup first store in 2007 and scaling up to 4 stores, 2 allopathy, 1 Ayurveda & Homoeopathy and 1 cosmetics. He expressed his desire address aggressive moves by few local players and also increase revenue by exploring new avenues. Team Aaruni spent considerable efforts to understand business. Team research digital footprints, face2 face brainstorming session with Drug-House Pharmacy chain owner. In addition to attached clinic for Ayurveda & Homoeopathy, team Aaruni proposed lucrative segments such as B2B market, eCommerce sales etc. to expand Drug-house brand.

We proposed direct marketing by educating & engaging hyper local customer through improved visibility about DrugHouse pharmacy chain business.
We designed banners & posters for Clinic, 1 Ayurveda & Homeopathy store & 1 Allopathy store.
We covered following concepts
1. Specialized treatments : Swarna Bindu Prashanam, Gabha Samskara, Panchkarma, Allergies, Weight-loss, Diabetes etc.
2. Ayurveda & Homoeopathy brands, products & categories
3. Ayurveda 3 Dosha, dominance across age, one day, annual seasons
4. Types of chakras, Pancha Praana, pancha Vayu, saptadhatu etc.
5. 3 consultants – 2 Ayurveda and 1 Homoeopathy